What To Know About Twitter Marketing for Your Business in 2020
It can be a bit hard to choose the best social media platforms for your digital marketing strategy, but twitter Marketing for your business is a must. Aside from other social media platforms, twitter tends to be unique in its way. It is a website that gives you a unique platform for marketing your business to a broad, highly engaged audience with minimal effort.
To help out all those starting as social media marketers, Elistatus has put together this guide to teach you how to handle twitter marketing for your business. Before we begin, let us look at why Twitter is an essential platform for marketing your business.
THE IMPORTANCE OF TWITTER MARKETING FOR YOUR BUSINESS.
Twitter marketing has numerous advantages for your business if you choose to include it as part of your social media strategy. Below are six benefits of including Twitter in your industry.
1. Instant Access to a Larger Audience
The first reason why you should include twitter in your social media marketing plan is that it gives instant access to more than 330 million monthly active users. This number makes Twitter one of the most popular social media platforms out there. It is important to note that these users include both regular people just looking for different things to entertain themselves and professionals interested in goods and services for their business. So no matter what you are selling or marketing you will surely find your target audience out of the numerous individuals on Twitter.
2. Increase the Outreach of Your Online Content
Secondly, Twitter gives you an excellent opportunity to share your online content. Some of these content may include blog posts, landing pages, press releases, photos, images, infographics, and videos. Repurposing content is an essential strategy which all digital marketers should implement to maximize the return on investment on their marketing budget. It is highly relevant to highlight the fact that Twitter provides an easy and straightforward opportunity to include a backlink to your website where your content was initially published. A lot of social media sites do not offer that opportunity.
3. Drive Traffic to Your Website
The main goal of every digital marketing professional or digital marketing agency is to drive traffic to the website of his/her company or client. The more traffic, the better, regardless of the source as long as it is a reputable and trustworthy one. That’s why you should consider Twitter marketing. That’s an ideal source to increase the traffic to your brand’s website in a comfortable and cost-efficient manner. You can take the leads you generate with your Twitter posts to your website where you can start educating them about your product or service in more detail and converting them into customers.
4. Boost Your SEO
There is one more way in which having Twitter as part of your social media marketing strategy helps you enhance your website’s traffic. Namely organically. You might be surprised to hear that sharing social media posts on Twitter helps boost SEO, which means that your digital content becomes more recognizable and more highly ranked by search engines such as Google. While it’s hard to quantify the exact impact of Twitter marketing on search engine optimization, it is a fact that the vast majority of businesses which start using this social media network report a positive effect on their SEO performance within a few months. So, expanding your social media efforts to Twitter is a must-have element of a comprehensive, well-rounded digital marketing strategy.
5. Increase Your Brand Awareness
Another significant benefit of using Twitter for business is the impact which this has on brand awareness. As mentioned above, Twitter users represent a wide range of interests and needs, so your brand’s target customers are definitely on the platform. This gives you the chance to establish your brand’s online presence and build brand awareness through this network. Sharing high-quality social media posts with unique content of real value to users is the best way to do that.
6. Save Enough Time and Money
Finally, Twitter marketing comes at almost no cost for social media marketers. Using the platform is free for both individuals and businesses. Moreover, you don’t have to create new digital content specifically for this social media site. You can quickly and efficiently repurpose the material that you create for your website and blog and schedule it on Twitter as well. First of all, you write a smart tweet of up to 280 characters, including the link to your original content source. Finally, ensure you add an attractive media (photo or video) if not already available in the link, and schedule it for publication at the best time to post on Twitter for your target audience. This makes digital marketing with Twitter extremely easy, unlike some other social media networks which require elaborate marketing strategies and their content creation efforts.
Now we know the benefits of incorporating Twitter into your social media marketing efforts, the next thing to look at is what a Twitter marketing strategy is?
WHAT IS A TWITTER MARKETING STRATEGY?
A Twitter strategy is a very detailed plan of everything that you want to do on Twitter to achieve your specified goals. A Twitter marketing strategy includes:
- Topics for social media posts
- The kind of content that you want to share on your Twitter account. For example, blog posts, photos, images, infographics, videos, etc.
- Frequency of posting
- Reposting content
- The best time to post on Twitter for your target audience
- What you will post when organized in a detailed social media schedule
How To Optimize Your Performance on Twitter?
If you are a new social media marketer, you might be wondering how to get started with Twitter marketing. To help you out, we’ve put together a list of the nine best tips for creating the most efficient and productive Twitter strategy regardless of the nature and size of your business.
1. Create an Optimal Account
The absolute first step in starting with marketing your business on the Twitter social media platform is to create a business account and optimize all features of it. Upload your brand’s logo as the profile picture and add another photo relevant to your business as the background picture. Make sure both images are high resolution and fit the size requirements.
Assure that your Twitter handle is the name of your brand or something else which perfectly describes the nature of your business. After all, that’s how Twitter users will find you and what you will share on your website and other social media networks. Write a brief and precise bio which shows the real value of your business to target customers. Add a link to your website so that Twitter users can easily navigate to it to find more information about your brand and products or services. Last but not least, show your location as this increases your business’s credibility and is essential for local marketing.
Once you have optimized your Twitter account, you are ready to start scheduling social media posts on it.
2. Find Out the Best Time to Post on Twitter
The next step is to conduct online research on the habits of your target customer personas with regards to their behaviour on Twitter. While there are over 330 million people who use the Twitter social media network every month, they are not online every day, all the time. For a social media marketer, this means that he/she has to figure out the day of the week and the time of the day when his/her target users are most active and post around this time. Twitter users are much more likely to engage with social media posts that are recent than with posts from a few hours or days ago. Then the best time to post should be integrated into your social media calendar for Twitter.
3. Schedule Tweets regularly
If you are just starting with marketing on Twitter, you should schedule social media posts for every single day until you establish a substantial presence on the platform. If you create enough high-quality content for your company’s website and other social media sites, you can even tweet a few times a day. Regular posting is a must to build brand awareness, attract followers, and start creating an online community around your product or service.
4. Make Use Of Hashtags
Hashtags for Twitter are an absolute must. The first step is to research the best hashtags on Twitter and always to keep an eye on the hashtags trending on Twitter as they change, depending on global and local news and events. Once you know what hashtags would work best for your business, you can start incorporating some within your tweets while adding others after your posts. Just keep in mind that hashtags count towards the 280-character limit on this social media website.
In each tweet, try to use a mixture of some general hashtags relevant for your industry. You can also add a few specifics to the piece of content. You can also create your own branded hashtags with the name of your brand and your products. This will be an easy and efficient way for users to jump from one of your Twitter posts to others. However, make sure not to overdo it. Don’t use more than 3-4 hashtags in a tweet.
5. Ensure You Tag Other People and Businesses
It is essential to tag other personal Twitter accounts and business accounts that are relevant. This will help you build an active Twitter community of other professionals in your respective field as well as Twitter followers. This is a crucial step in social media marketing on any network as it gives you immediate access to a much wider audience, including the followers of those whom you tag. Moreover, it is vital for building professional relationships with social media influencers in your industry which can be an indispensable part of promoting your business to qualified leads.
6. The Concept Of Crosspost
Crossposting is a strategy for boosting the performance of any social media network that you use for marketing your business, including Twitter. You should schedule your social media posts published on other websites to be reposted on Twitter too. For example, sharing YouTube videos and Instagram photos on your Twitter account is quite easy and relevant. This will create a valuable pool of diverse digital content for your Twitter marketing strategy, which requires virtually zero efforts on your behalf. Furthermore, this helps build connections between your social media accounts on different networks which has a positive impact on your overall digital marketing strategy.
7. React to Engagements
The immediate goal of your Twitter marketing efforts is to produce social media engagement from followers and to attract new Twitter followers. As soon as you see any engagement from users, you should react back to build a relationship that shows you care about your followers. For example, when someone comments on your most recent tweet, try to respond within a reasonable time. If someone sends you a message, write back as soon as possible. You should be an active part of the local online community for your marketing strategy to produce the desired results.
8. Track Your Performance
Every seasoned digital marketer knows that things don’t usually work out correctly right away. While some of your blog posts attract thousands of reads within the first few minutes of publication, others linger behind and barely get any visits. The same holds for Twitter. No matter how carefully and smartly you plan your Twitter marketing strategy, not all tweets will produce the same results. That’s why it is essential to track individual tweet analytics. When you track the tweets, you are able to understand what topics, which types of content, and what posting times generate the best engagement on the platform. This is the most straightforward way to continue improving and optimizing your social media strategy for this network.
9. Make Use Of Social Media Management Tools
Making use of social media management tools simply means how you find a way to optimize and automate your work to achieve the best possible results without wasting time and effort. Some Social media management tools include a social media scheduler, a social media calendar, an image editor, and an RSS feed reposter. These tools will help you stay organized while ensuring your social media management is consistent.
Please check out our post on How to: create a social media marketing plan